A: Visuals can make arguments, but as is argued in the two articles for today, they do so in much the same way that written or verbal arguments do. In other words, in order for a visual argument to be successful, it must convey a question, and then it must attempt to answer this question in a way that attempts to convince the viewer of the author's point of view. To accomplish this, the visual must reference things that are accepted and understood within a societal and cultural context. This context often changes over time, which is why many visual arguments from decades ago that would have been effective then would not be effective in today's society. One example is how smoking was once a symbol for intellect, cultural refinement enjoying the finer things in life, relaxation, and (believe it or not) health. Today, an argument that attempted to use cigarettes in this manner would either be laughed at or simply not understood.
Likewise, visuals can make effective arguments if they are able to successfully tap into society's collective consciousness. We see this a great deal in two areas: advertisements and political cartoons. As someone who eschews advertisements, I'll bring up a relatively benign cartoon that surfaced on 9/30/2009
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